Spend just a few minutes with the Hallmark channel or watch the Hallmark specials this year on TV. The real challenge is to determine which causes more tears? The show itself or the well done commercials.
It may seem a subtle connection, but believe me, the next time you want to say something special or draw an emotion from another, chances are you will pick up a Hallmark card. In your own world, what will you do next to create or bring out emotion with your customers?
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